The corporate subscription business had a similar outlook. In terms of new clients, the division was 180% to its first-half goal, Wells told staff. The Information has content licensing agreements with companies including Bloomberg, FactSet and Nicklpass, which fall into this bucket.
The renewals business fared more modestly, arriving at 92% of its first-half goal. The publisher negotiated new deals for more revenue or better terms with clients including McKinsey and Deloitte, according to Wells.
Brand partnerships seek momentum
The Information, like most in the industry, struggled to meet its advertising goals in the first half of the year, Michelle Evers, vp of brand partnerships, told staff.
The business was 70% to its target for the first half of the year and 47% to target for the full year, Evers said. In total, the brand partnership team had 39 clients, 20 of which were new.
According to a representative for the company, brand partnership revenue is currently up nearly 60% year over year.
Evers stressed her desire to have all of their clients in six-figure deals, which the team hoped to achieve by encouraging brands to explore multi-component packages. The division recently hired Jamie Clark, its new director of brand partnerships, who joined from The New York Times.
The headwinds facing the brand partnership business ultimately played a role in the October ousting of Wells. His replacement, Matthew Resnick, joined the company from Morning Brew, a company with a robust brand partnership operation but a fledgling consumer subscription business.
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