Classifieds
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Digital Ad Revenue Hits New Record in 2023
[ad_1] CTV is growing FAST amid the ad industry’s record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report today, revealing that the ad industry hit new highs in 2023. According to the report conducted by PwC Advisory Services LLC, internet ad revenues reached a record high of $225 billion,…
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Measurement Is Key to Growing Streaming TV Ad Revenue
[ad_1] The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10 billion in ad revenue, according to Interpublic Group’s investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of challenger brands like Roku…
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L’Oréal’s Nathalie Gerschtein on the Evolving Beauty Landscape
[ad_1] In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L’Oréal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape. Gerschtein attributes her long tenure with L’Oréal to the company’s commitment to providing growth opportunities and a culture that encourages learning and innovation. She emphasizes the importance of…
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John Deere Seeks Chief Tractor Officer to Lead Social Media
[ad_1] John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a “chief tractor officer” who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for the competition, which opens…
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WBD Makes Data-Driven Ad Sales Hire Ahead of Upfront
[ad_1] Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a statement that the announcement comes ahead of its May 15 upfront presentation in New York City. Between the lines In this role, Porter will…
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The State of the Workplace, as Told by the Corporate Baddie
[ad_1] After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the youngest employee, he quickly identified the antiquated norms in the workplace (see: bragging wars over long hours) and, as any good Gen Z-er, used the experience as inspiration for TikTok content as a creative outlet to deal…
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The Top 8 Retail Media Networks for Brands
[ad_1] It’s no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant’s shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion this year, with some…
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Applebee’s Fulfills Football Destiny as Newest NFL Sponsor
[ad_1] Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee’s. Today, the National Football League announced Applebee’s Grill + Bar as its “official grill + bar” sponsor in a multiyear deal starting just in time for the upcoming NFL Draft. The more than 1,500-location casual dining chain has ensconced itself in local sports marketing…
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Taco Bell CMO Reveals Path From Social Media to Leadership
[ad_1] There’s no one path to the chief marketing officer (CMO) seat, and Taco Bell’s top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and Always at Procter & Gamble (P&G), Montgomery joined Taco Bell in 2016 as senior manager of brand and marketing innovation. Now several jobs later, he’s…
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CMO Tenure at Largest U.S. Advertisers Gets Even Shorter
[ad_1] Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation’s 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That’s down from 40 months in 2022. The decline, however, isn’t…
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