Sarmiento said Colle McVoy already has a great creative team in place and he’s there to help guide, inspire and motivate them. He’s looking forward to working with existing clients like La-Z-Boy, Target, Whirlpool and Craftsman, but also helping the agency succeed in new business pitches.
“It’s all part of just getting to know the teams and what their strengths are and helping them dial out the quality of their work. I’m a builder of things. … I want to create work that really leaves a stamp, creates a mark on culture and the industry and also in people. I think we share those same values. I’m excited to be a part of it,” he added.
Sarmiento is hoping to help take an agency that has grown from a regionally respected shop to a nationally respected agency to one with a global creative reputation. “It’s possible. They have the clients, they have the teams, and they have that mix of being humble but staying hungry that I love.”
For now, Sarmiento will be a supercommuter, spending time in the office on the Tuesdays and Thursdays people work at the Minneapolis headquarters, but then working at home in Dallas where his family lives.
“Ciro has consistently led some of the world’s best brands to exceptional work in role after role, and I’m thrilled to partner with him to take Colle McVoy to the next level,” said Henrichs in a statement. “He exudes character, leadership and creativity, and his background in multicultural marketing brings a critical lens to our work and our clients.”
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