McDonald’s and Crocs will promote the line through their Instagram accounts. The two brands previously built buzz with a page on Crocs.com showing off the items ahead of the launch and encouraging consumers to sign up for information on the collaboration.
Crocs is currently partnering with New Line Productions for a line celebrating the 20th anniversary of the hit Christmas film Elf and also has collections dedicated to Star Wars, Barbie and Minecraft.
The launch fits into McDonald’s new focus on appealing to superfans, building “future nostalgia” with innovative marketing meant to reach across generations.
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