Lead with creative bravery and conscience
Creativity doesn’t thrive in fear, suffocation, or discrimination. What may be truer is that change doesn’t take place in those conditions either.
Ultimately, companies and organizations that want to address social issues and actually drive change need to pave the way for creativity—and change—to thrive. That means being willing to break down their own barriers and biases. It means centering the people and the communities at the heart of the issue you want to address so that authenticity as opposed to insertion will be what mobilizes support. It also means operating from a place of creative bravery and conscience.
When 64% of consumers will take a stance on your brand without a second thought, not taking a stance on your own business values and ability to create impact is perhaps the greatest risk of all.
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