The Venetian Resort Las Vegas serves as the base for the BWT Alpine F1 Race Team and is hosting a Palace Kappa x Alpine pop-up store Nov. 16-19, along with a pop-up from team investor Ryan Reynolds’ Aviation Gin.
American Express is operating an F1 Hub onsite with exclusive merchandise from Malbon Golf, Undefeated and other fashion brands.
MGM Resorts will tap into the Australian tradition of drinking Champagne from a shoe, regularly performed by F1 racer Daniel Ricciardo, by running an MGM Rewards Shoey Bar with McCann New York from Nov. 16-18. Visitors to the pop-up at the Bellagio Fountain Courtyard can pick up limited-edition merchandise and hope to be there when a red flag or safety flag triggers the release of some of the 3,000 custom Sparco shoes lined with a drink-safe insert.
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