Hottest Christmas Toys at Target


Here are Target’s hottest toys for Christmas 2023!

girl holding Target Bullseye Plush with book

Target has the top toys on every kid’s wish list! 🎁

Christmas is on its way and you can get into the holiday shopping season spirit by checking out Target’s list of the Hottest Christmas Toys for 2023!

Even better, today, November 18th is the last day that Circle members (free to join) can use their 25% off one toy or kids book Circle offer in stores or online to save on one of your kiddo’s most wanted toys.

Hip Tip: Select accounts may also have additional Just for You offers that can be stacked for additional savings! Our team is seeing offers like $5 off a $15 toy purchase, $5 off a $25 toy purchase, or 10% off one item. And yes, all three of these offers stack!

target cash register and shopping cart in store

This year’s top toy list features over 60 of 2023’s most wished-for toys including budget-friendly picks starting at just $7.99 and Target exclusives that you won’t find anywhere else. Note that some exclusions do apply like LEGO and the Barbie Dreamhouse. You can head here and scroll down to see the full list.

We’ve highlighted the picks that we think will be among the most sought-after gifts to buy for the kids on your list this holiday season. To see Bullseye’s complete list of the Hottest Toys for Christmas 2023, head on over to

Check out Target’s hottest toys for Christmas 2023:

holding Pop It! Pets Petite

These adorable fidget pals come in mini holographic blind bags containing a total of 17 surprises (five teeny tiny pets, five shrunken trading cards, five stickers, one keychain, and a collector’s grid). Collect all 50 of these silly Season 2 sidekicks!

Target Bullseye Plush

Bring Bullseye home with you from your next Target run! This adorable Target exclusive comes with a working backpack and a ladybug friend on the shoulder strap.

Playing Pop It! Go game

This addictive game is like Simon meets Pop It! It includes 3 modes of gameplay, each featuring multiple colored lights for added fun and action. Put it in your pocket or clip it to your backpack for hours of bubble-popping fun!

two kids playing Twister Air in front of a TV

This app-enabled Twister game is played on a screen, rather than a mat. It includes 8 colorful, one-size-fits-all Twister Air bands and a device stand that works with any smartphone or tablet. Reach, swipe, clap, and strike crazy poses to win, or play solo and try to beat your personal best!

holding an R2D2 4D build

This 4D Build model kit toy includes all the movie-quality details that you will recognize from Star Wars, plus glue and a stand! Builders ages 12 and up will use 201 punch-out pieces and easy-assemble instructions to build their own R2-D2 – no tools required!

making bracelets with a kit

Perfect for young bracelet makers, this super-easy pop-on bead system lets kids create and recreate 10 unique bracelets without any knots, cutting, or clasps. With 170 awesome beads to choose from, your child will love exploring endless style combos and expressing their personality.

target toy shopping carts

Modeled after the actual Target Shopping Cart found in stores, this kid-sized 12-piece set features a child seat for a baby doll (not included), Target branded barista coffee cup & sleeve, Target brand market items, fruit & more! Best of all, it’s durable and super easy to wipe clean!

playing with a PAW Patrol vehicle playset

Liberty’s motorcycle measures over 9″ long and features an exciting vehicle transformation! Push down on the top of the motorcycle to engage sidecar mode, so you can take your Junior Patroller pals with you and race them off on their next training mission.

Marvel Avengers playset

This 5-pack of action figures includes Thor, Iron Man, The Incredible Hulk, Captain America, and Black Panther.

Holding a Target game of Life

Players push their red shopping cart game pieces along the store aisles in the fun twist on The Game of Life! Browse the departments at Target, collect all the items on your list, and checkout with the most money left over to win!

target cash register in hand in a store aisle

Mindfully designed for imaginative pretend-play, your little one will have so much fun scanning items with the handheld scanner and totaling up groceries with the real working calculator. The set comes complete with play money, a swipeable credit card, a locking cash drawer with a key, and more! 

contents of makeup kit next to pink bag

The Ultimate Makeup Kit includes a wide range of non-toxic makeup, from eyeshadow and eyeliner to lipstick and lip gloss. Try eyeshadow palettes, blush, lip gloss, and more in a variety of bright and fun shades. Find your favorite colors or wear a different shade each time!

The Spin Master Bitzee Interactive Digital Pet which made the list of Walmart's Top Toys for 2023

Each Bitzee starts as a baby, but they need love and care to grow. The more you play, the more pets you’ll get! Feed them and play, rock them to sleep, clean up after them, and give them love. Bitzee responds to swipes, tilts, shakes, and touch with sounds and reactions! Watch them grow from baby to adult, to Super Bitzee!

boy playing with light-up sensory table

This electronic activity table features customizable lights, sounds, and music that kids can control to create personalized sensory experiences every time they play. Featuring 6 interactive play modes and a variety of textured buttons, dials, and switches, kids of all abilities can press, twist, and turn to design colorful visual, auditory, and tactile experiences.

holding a toy pottery wheel in its package

Kids can use this spinning wheel to explore their creativity and create containers, cups, creatures, and anything else you can imagine. Once you’re done shaping the clay on the wheel, use the included tools and paints to model and decorate your creation.

glowing purple Furby

This curious little creature is an interactive toy friend with 5 voice-activated modes and over 600 phrases, jokes, songs, and so much more to discover. Furby also responds to hugs, pats on the head, shaking, and eating its pretend pizza charm – or your finger – yum!

Little Live Pets My Puppy's Home Dalmation

My Puppy’s Home comes as a flat pack with all the tools and parts needed to construct a cute little dog house. Fill the puppy’s water bowl and see cute little paw prints magically appear on the welcome mat! There are 1 of 2 Dalmatian puppies to discover! This playful interactive pup has more than 25 sounds and reactions! It reacts to your touch and its toy bone. Plus this adorable Dalmatian edition can only be found at Target!

girl playing with Play-Doh ice cream truck

This ice cream truck playset gives kids a big space to express their imaginations. Create pretend treats with the 27 tools and soft-serve station, customize them with Play-Doh accessories, and ring up customers at the register. Fun music and cash register sound make kids feel like they’re running their own ice cream truck!

Pokemon Mega construction set

Build this 1664-piece Charizard then turn the crank to watch him move back and forth as his wings flap and the lava moves. The detailed base includes interchangeable name plates in different languages for varied display options. This set is sure to be a highlight of any collection!

Barbie Dreamhouse in box

This deluxe doll house has the tallest slide in the Barbie Dreamhouse history, with a three-story spiral design for endless fun in the sun. It has a spacious floor plan, three levels, and 10 indoor and outdoor living areas. With 75+ accessories and customizable spaces in every corner, this is the ultimate gift for any young Barbie fan.

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