What does this all mean?
For one, culture shifts quickly. Which in turn means that brands must always be thinking about the next thing—the next wave.
Given the rise of this emerging popularity around corridos music and culture, brands are doing themselves a disservice if they don’t proactively embrace these things now, as a means of demonstrating—even proving—that they have their pulse on culture. The opportunity to be a leader in this space and therefore lead with young consumers is now.
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