Once the crew has arrived at the production, emissions continue to add up via electricity usage for lights and cameras, as well as heating and cooling for the building.
Digital Ads (Scope 3)
In post-production, ads require extensive computational power to create and display. Online advertising, in particular, leads to increased energy use from substantial data processing and transmission as well as powering the servers that host advertisements.
There is still a lot of ambiguity as to how all these new reporting requirements will ultimately be interpreted by courts when the inevitable legal challenges arise, how any gaps in Greenhouse Gas (GHG) protocol guidance might be bridged, as well as outstanding questions around the scope of coverage (in the U.S. at least). But one thing is becoming clear: it’s increasingly likely that your company will be doing business in some jurisdiction, now or in the future, where these new reporting requirements are in place.
In the midst of all these new emissions reporting laws, it’s worth keeping one very clear North Star in mind: all the emissions reporting in the world is completely meaningless if companies don’t act on the data to start reducing emissions. Reporting is not the end goal—reduction is. Think of reporting as table stakes to play, and reduction as winning. And then get started.
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