This can be accomplished by forming apparel partnerships with HBCU athletic programs similar to Nike’s partnership with Florida A&M University, establishing internship and mentoring programs for HBCU students, creating unique brand activations at HBCU homecomings, hosting exclusive product launch events on HBCU campuses and by leveraging social media to engage with HBCU students in a way that lets them know you care.
It’s one thing for brands to say that they care, but the impact comes from actions rooted in authenticity.
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