The collaboration with Frost builds on the success of last year’s partnership with clothing brand Cactus Plant Flea Market.
“With last year’s Cactus Plant Flea Market Box, we unlocked the childlike joy of opening a Happy Meal box for fans of all ages,” McDonald’s USA chief marketing and customer experience officer Tariq Hassan said in a statement. “Fans told us they wanted to celebrate that quintessential childhood experience again. So we’re excited to team up with Kerwin on this next take as he brings his own childhood McDonald’s memories to life through reimagined McDonald’s characters, immersing our fans in the world of Frost Way.”
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