Since its 2022 launch, the streamer has increased ad formats to include 10-second, 20-second and 60-second ads; expanding its advertiser categories to include dating, enhanced financial services and pharma; and enabling more targeting capabilities. Binge ads will roll out in 2024, as will QR codes.
Earlier this month, Netflix livestreamed its golf tournament The Netflix Cup, which included sponsors like T-Mobile and Nespresso. Other brands in on the action include Frito Lay’s Smartfood as the Title Sponsor for Love is Blind, and Moment Sponsorships, which feature cultural moments for advertisers to join in on, are also on the way at the end of this year in the U.S., rolling out globally in 2024.
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