hey, it’s the Sphere from Fortnite!!@spherevegas pic.twitter.com/2rMQAS0uAH
— Fortnite (@FortniteGame) December 3, 2023
To promote the announcement, Lego and Epic Games have promoted the impending release on Las Vegas’ LED activation Sphere, creating a spectacle designed to drive word of mouth and social sharing.
An online gaming experience evolving kids’ online safety
Of the partnership, Niels B Christiansen, chief executive of The Lego Group said that it wants to help kids play across digital and physical worlds where they could develop life-long skills such as creativity, collaboration and communication by interacting through these experiences.
“We have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play,” he added.
The two companies also revealed three principles they would work towards:
- Protect children’s right to play by making safety and wellbeing a priority
- Safeguard children’s privacy by putting their best interests first
- Empower children and adults with tools that give them control over their digital experience
Although just days away from the game’s launch, very little is known about what to expect from the IP beyond the fact it will allow people to explore, open worlds that combine the building experience and gameplay for both Lego and Fortnite fans respectively.
Lego wants to be seen as a business that takes its role in developing safe environments for children seriously. It recently co-funded UNICEF’s Responsible Innovation in Technology for Children (RITEC) initiative to ensure kids’ well-being is central to digital design across platforms.
We have an opportunity, as we begin to see the emergence of the metaverse, to build and think about all of the areas that really haven’t been fixed.
Dylan Collins, founder of SuperAwesome
