Roku first announced sponsorship opportunities for TV’s biggest digital downtown during this year’s NewFronts, with McDonald’s signing on as the first brand to integrate with Roku City.
As part of its new partnership, Coca-Cola is also getting in on the action, appearing on the screensaver for five days this holiday season.
“Roku City is such a unique, broad-reaching world with the remarkable opportunity to connect brands with hard-to-reach viewers,” Peter Hamilton, senior director of ad innovation at Roku, told Adweek. “Bringing Coca-Cola into Roku City is sure to inspire the imaginations of Roku households, serving as another powerful touchpoint in the streamer’s journey.”
The Roku City screensaver, which received its well-known moniker from fans, reaches 40 million households monthly, according to internal Roku data.
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