Putting Kickstarter back on the map
Such a fluent relationship has led to success when it comes to executing the ultimate vision for Kickstarter: to put the legacy brand back on the cultural map by engaging with the communities who use the platform to fund projects they’re passionate about.
Warren has been doing this by highlighting the company’s role as a platform where people can discover the next big thing. After all, it was responsible for Issa Rae’s Awkward Black Girl series and Peloton.
Some activations to back up this strategy have included a recent partnership with Spotify and Kickstarter’s sponsorship of CultureCon, a summer event for diverse creatives and young professionals in New York.
“We’d never done something like that before. Typically, we’ve stayed in spaces that were category specific, including comics or design and tech,” she said.
“But we took a chance, and it was really, really successful for us because it started to nurture a relationship with a new generation of diverse creators that we could introduce to our platform.”
In 2024, Brown said Kickstarter is looking at more ways to stand out, including talking about the brand’s success stories and championing the creators behind them.
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