Now: Fewer changes, more growth
Growth is a significant focus for the leaders. “Each is backed by the support of our brands, markets and one another … they’re accountable to their clients and me as the regional leader,” Komasinski said.
It was important that the region’s new leaders support the Merkury product’s relaunch, the CEO confirmed. But that was secondary, he said, to their shared understanding of the broader marketing funnel and how to make sure Dentsu’s strategy is in line with clients’ goals.
“The ability to actually recognize the promise of the digital era is best fulfilled through data, and I just don’t see anyone able to compete with what we have,” Reardon said.
Consolidation is common, especially within holding companies, which are simplifying their offerings to make things easier for clients and eliminate staffing redundancies. Dentsu has no plans to consolidate the agencies that make up its media practice, though. Those agencies, Carat, iProspect and Dentsu X, will remain differentiated, Komasinski and Reardon said.
“It is critical that I support Carat—not just Dentsu Media … That I support iProspect, that I support Dentsu X, and that we leverage what makes all of them unique,” Reardon added.
Now, with a new corporate structure and leadership in place to support it, Dentsu Americas can finally focus on executing its growth strategy.
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