How Chipotle and Gale Followed a Hunch to Marketing Success

In marketing, identifying the next big thing is often treated as an exercise in analyzing trends. That can be effective, sure. But have you ever noticed how, against all odds, someone, somewhere in our community manages to make a data discovery that solves a problem or creates a new opportunity because they followed a hunch? That’s exactly what happened with the “Chipotle Doppelgänger.”