How One Campaign Changed Everything for Coca-Cola


Pop culture moments can sell a can or bottle of Coca-Cola as effectively as the product inside.

Since February 2022, the Coca-Cola Creations platform has used a blend of musicians, designers and technology to drop a series of limited-edition flavors around the world. Coca-Cola pulled in artists including Ava Max, Rosalia and Marshmello to set the vibe, while designers and labels including PacSun and Staple provided the look. 

Samsung let Coca-Cola drinkers build AR emojis, Instagram built a lens to turn fans into a League of Legends emote with three in-game missions.

For its last Coca-Cola Creations release of 2023—Coca-Cola Y3000 Zero Sugar—the company created an AI-powered app that transforms any smartphone photo into an image from the year 3000 and teamed with fashion brand Ambush on a futuristic capsule collection. Coca-Cola capped it all with a Destination Y3000 experience at Sphere in Las Vegas featuring a hologram of the Jonas Brothers, who helped launch the flavor in September.

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