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The McDonald’s universe is expanding with CosMc’s: a spinoff brand rooted in nostalgia that will serve pick-me-up snacks and coffee.
Described by the fast-food chain’s president and chief executive, Chris Kempczinski, as a beverage-focused restaurant, “with all the DNA of McDonald’s, but its own unique personality,” CosMc’s is set to launch in 10 locations throughout 2024.
McDonald’s will study the results of the trial for at least a year before determining whether to expand.
Investors were given a preview of the concept on Dec. 6 during McDonald’s annual conference, where it was revealed the first location would open its doors in the Chicago suburb of Bolingbrook.
CosMc’s marks the latest dive into nostalgia marketing for McDonald’s, which has found commercial success in 2023 by revisiting bygone days.
