It also plans to expand its “Ready on Arrival” pilot, which has been tested in the U.S. across its six top markets by 2025. This service allows customers to preorder before they arrive through the app.
Interbrand’s Best Global Brands 2023 report saw McDonald’s rise five places to 11th, with a brand value of $51 billion.
Molly Frampton, Interbrand’s associate strategy director, said the brands that performed best on the list were transcending categories while engaging modern consumers and meeting their needs.
“Let’s not forget: McDonald’s is one of the original pioneers of innovative, stretching experiences, known for bringing delight and setting new standards for enjoyment,” she added. “From the Big Mac to the recent McCrispy launch, originality and playfulness is at McDonald’s core. And for CosMc’s, it opens a chance to set the next generation of standards for the modern coffee experience—from unexpected flavors to appetizing fresh formats.”
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