We think sometimes that with agriculture and cattle producers it’s all business, but it’s not. It’s a livelihood, there is an emotional connection with the land, with the animals.
I took a hiatus from the advertising world for a period of time and went back to run a dairy farm for about four years. The most peaceful time of my day was walking through the calf barn at the end of the day, because you got to see the future. And you got to dream.
As business people—whether you’re ranchers or accountants—we all have dreams for our business. And marketing’s job is to figure out the intersection between that dream and how we can help unlock it through the services we provide and the relationships we build between the company, brand, business owners and users of the product.
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