And if that’s not enough, viewers can also expect NHL and women’s and men’s college basketball games during the holidays.
“This time of year, in particular, showcases the breadth and depth of a variety of sports content that we have across all of our platforms,” Maddock said. “There really is something for everybody across both our linear and streaming options.”
And with the company’s success through its content, reach and engagement, Campbell is already looking to next year.
“That’s really when you create a campaign versus a one-off, so brands aren’t looking at come in and out. They’re looking for that multi-year approach,” Campbell said. “How can they lock in? Because you can’t get this anywhere else.”
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