“We work a lot with OpenAI, Bane and others because it allows us a chance to not only invite participation, but really democratize how people can be creative with the work and the campaign and feel part of it,” Eldessouky told Adweek.
CREDITS:
Brand Team
Global category president: Selman Careaga
Global strategy – portfolio and meals: Elif Kaypak
Global head of creative strategy and content: Islam ElDessouky
Agency
WPP Open X led by VML
Creatives
Global chief creative officer: Andrew Keller
Global chief creative officer: Rafa Pitanguy
Global chief creative officer: Rafa Pitanguy
Deputy chief creative officer, EMEA: Simon Lloyd
Senior creative: Tom Reas
Senior creative: Liam Riddler
Strategy planning
Chief strategy officer: Chase Cornett
Strategy partner: June Fong
Producers
Global head of production: Greg Lotus
Group executive producer: Amy Turner
Account leads
Global president: Kyla Jacobs
Group director, client engagement: Jane Morrisey
Global brand and partnerships lead: Steve Albany
Strategy leads
Chief strategy officer: Chase Cornett
Strategy partner: June Fong
Production company
Imagine Entertainment
Prettybird
Imagine Entertainment
Marc Gilbar: president, Imagine Brands
Allan Mandlebaum: senior vice president, film
President : Ali Brown
VP development: Mike Rosen
Director
Bryce Dallas Howard: The Note
Steven Caple Jr: Ho Ho Heist
Director of photography
Andre Lascaris: The Note
Steven Holleran: Ho Ho Heist
Line producer
Michaela Johnson: The Note
Bernardo Duran Jr.: Ho Ho Heist
Written by
Kevin Jakubowski: The Note
Story by
Tom Reas: Ho Ho Heist
Liam Riddler: Ho Ho Heist
Editor
Antonio Gómez-Pan: The Note
Crispin Struthers, ACE: Ho Ho Heist
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