As CEO, Olivieri focused on amplifying GroupM’s products, in support of GroupM’s media agencies Mindshare, EssenceMediacom and Wavemaker. GroupM is still at work on that task. As recently as October, after releasing WPP’s third quarter financial results, WPP CEO Mark Read reiterated his commitment to simplify GroupM’s structure and to readjust Choreograph’s scope.
GroupM began executing that plan, ostensibly, in August, when it moved its GroupM Nexus product and engineering teams inside the Choreograph organization. While Choreograph powers GroupM’s technological innovation, the group has yet to unveil a single advanced data and audience segmentation platform, akin to Omnicom’s Omni or Publicis’ Epsilon PeopleCloud.
A GroupM spokesperson declined comment for this story, or provide further clarification about what exactly led to Olivieri’s departure.
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