Teleflora | “The Hardest Part” by The Wonderful Agency
Teleflora’s campaign for Mother’s Day started with a seconds-long piece of user-generated content—a mom sending her kid off to school and, when he’s out of sight, breaking down in tears. “The Hardest Part: A Teleflora Love Story” celebrates the bonds between mothers and their children—typical of marketing around the holiday—but turns the focus to the bittersweet feeling of losing the parental grip. “It’s a human truth we thought advertising hadn’t touched on before,” per Danielle Mason, vice president of marketing at the brand, where the in-house Wonderful Agency continues to churn out creative that takes the path less followed, often to stunningly emotional effect.
Taco Bell | “See You Next Tuesday” by The Or
“See you next Tuesday” typically has a vulgar connotation. But Taco Bell U.K. put a positive spin on the phrase’s meaning by splashing it across an eye-catching billboard and inviting the British public to enjoy its Taco Tuesday promotion, offering a taco and drink combo for £2. The campaign demonstrated the brand’s signature cheekiness while tapping into British humor to bring a smile to the nation.
Ikea | “Monsters Not Included” by Ogilvy
During spooky season, children might see specters around every corner. Ikea reassured kids of all ages that there was nothing to be afraid of, with ads showing dark spaces beneath beds or other furniture where monsters might be hiding. Instead of offering a fright, however, the brand’s clever tagline explained that monsters were not included and wished consumers a Happy Halloween. The campaign also promoted Ikea’s family loyalty program, offering peace of mind to adults and children alike.
