Nike x Corteix | “Rules the World“
Nike’s Air Max 95 drop with London-founded label Corteiz was one of the most anticipated streetwear launches of 2023. The collaboration’s frenetic and surreal ad depicted a world where the launch was canceled: stock markets crash, people fight on the streets, and a newborn baby cries—calming down only when the shoe drops into their crib. The buzzworthy film was an original take on fashion marketing while creating a joyful portrait of British street culture.
Hornbach | “Every Square Meter Deserves to Be the Best in the World’ by HeimatTBWA\
German home improvement retailer Hornbach is known for its surreal and odd campaigns. Its latest ad encouraged people to get creative and make the most of small spaces. With entirely handcrafted sets, the spot followed a man whose home is a series of small rooms, including a bedroom that doubles as a shower and dining room with chairs hanging from walls. No special effects were needed to deliver the campaign’s message—just impressive craft and playful storytelling.
Honorable mentions, which is just a cheat to include more little-seen but kick-ass creative, include:
- Taika Waititi joining premium coffee, tea and Yerba mate maker Taika as creative director
- VaynerMedia’s horror-themed, cringe-worthy crapshow for Scott bathroom tissue
- Blockbuster’s sneaky, retro-fabulous guerrilla campaign around the Super Bowl
- And, in a highly successful, visually gorgeous combination of the human touch and AI, Design Army’s latest work for Georgetown Optician
Source link
