The Big Game spot will be supported by a 360 marketing campaign that will extend beyond the game across multiple channels. Efforts kicked off in November, with in-store Big Game displays of Nerds, SweeTarts and Trolli at retailers nationwide. Those who purchase packs of Nerds Gummy Clusters can enter for a chance to win a trip to the Super Bowl in 2025.
The campaign will be supported by Golin for public relations, Mindshare for media and AUC for shopper.
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