Todd Triplett, svp, global executive creative director, Known
As a father, specifically a Black dad, Subaru’s “A Beautiful Silence” spoke to me more than anything else I’ve seen this year. Not only was the story expertly told, but the use of sound design was refreshing and engaging. It literally stopped me in my tracks and pulled me in.
Working in partnership with the National Park Foundation, we are seeking to expand overall support for our Parks, while redefining who they are for. This spot achieved all of that and more, while reinforcing the spirit of the Subaru brand. I realize that this might be a somewhat “quieter” spot than others might choose, but for me, yes… I wish that I had a hand in crafting this one. Well done.
Delta | ‘Window Seat Shop’ by Wieden+Kennedy
Jolene Delisle, founder and head of creative at The Working Assembly
I can’t get over Delta’s Window Seat Shop, executed in partnership with Wieden+Kennedy, and wish we had done it. My favorite types of projects give customers utility and something of value; this one falls squarely into that category. It makes sense for the brand, doesn’t feel like an advertisement, and is memorable, all factors that drive natural engagement. Plus, it’s really a nicely designed experience and website—and a brilliant throwback to the glory days of SkyMall.
Apple | ‘Fuzzy Feelings’ by TBWA\Media Arts Lab
Jeremy Wirth, group creative director, Anomaly LA
