According to Ferro, ad innovation will continue to be top of mind for the company as it heads into 2024. And with Disney rolling out its ad tier in nine markets in Europe and Canada in early November, bringing capabilities internationally will be a priority.
“We launched Disney+’s ad tier a year ago with 100 advertisers. We have 1,000 advertisers globally today,” Ferro said. “And the growth of that business is going to be critically important for us as we think about what other territories around the world we’re going to be entering and the capabilities that we’ve rolled out in the U.S. that we want to make sure we roll out globally.”
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