The campaign will run throughout December across Cash App’s social channels, including Instagram, TikTok and X.
A “man on the street” style stunt was also shot for TikTok by director Chris Gutierrez through Baby Lion, with the team going to “everyday places” to capture the authentic reactions of real people being read scripts used by scammers.
“Even though online scammers are getting more sophisticated, the language they use is still really strange and riddled with red flags,” Craig Shervin, associate creative director at Mischief, said in a statement.
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