Both Best Buy and Samsung have active accounts with one other affiliate network—Impact and Rakuten, respectively—but their rates are far lower, according to a third executive.
“No publisher that actually wants to monetize Best Buy links would go through Impact given that the bigger budgets and rates are only provided through Howl,” they added.
Both companies have been made aware of these issues but have declined to move their business, according to communications reviewed by Adweek. Neither company responded to a request for comment.
If Best Buy and Samsung left, the publishers would stop working with Howl, according to the executives.
“We are still working with them mostly because of Best Buy, but if we ever find ourselves in this situation again, we will walk away,” said a fourth executive. “The money we’re earning doesn’t matter if we’re not getting paid.”
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