“There’s seven different puppeteers,” Coleman said, explaining how massive Jack made his way into the crowd. “There’s one person who will be wearing a body suit, carrying the weight; another person for balance; one person on each leg; and one person on each arm who are there to activate this giant action figure.”
In addition to the big Jack Reacher interacting with fans, posing for photo ops and offering fist bumps, the activation also involved DJ PZB delivering live music outside of Allegiant Stadium. Attendees also had the chance to show off their brains and strength in a Reacher Challenge involving pushups and puzzles, receiving exclusive Reacher-themed prizes for their efforts.
Ritchson even did some of the challenges himself.
Prime Video planned to showcase the activation across social media and on the connected TV broadcast to get the most out of its massive Jack Reacher, also providing a memorable in-person experience for Raiders and Chargers fans. However, now that the Thursday Night Football game has come and gone, and the action figure has been packed up back in his toy box, fans may wonder what happens next for giant Jack Reacher.
Like Jack Reacher in Season 2, Adweek can reveal that the giant Jack’s story may also continue.
“I think everyone’s gonna fight over who gets to have this when we’re done. We always intended Thursday Night Football and the launch of the series as the perfect time to unveil and do our biggest activation with this,” Coleman said.
“But after this Thursday Night Football game, we’ll bring him back to our studio. We’re going to look for other events and activations to potentially bring him out to. We’ve always intended that this is the moment that we want with this character because it’s so great.”
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