Best Event in Support of Diversity and Inclusion
Unstandardized Desk
Brand: D2L
Agency: Zulu Alpha Kilo
Choosing to defy traditional campaigns and elevate its corporate brand in a new way, online learning company D2L developed a versatile industrial design allowing for customized configurations of the school desk. With traditional school desks not being designed to accommodate students with a variety of learning needs, this demonstration of the brand’s philosophy of rejecting a one-size-fits-all approach to education also challenged diverse B2B audiences, including educators, administrators and tech professionals, to embrace a more unique view of the education experience. The “Unstandardized Desk” symbolized the brand’s commitment to personalization in education and providing students with the means to engage in the learning experience in ways that best suit them. The impact of the design was a testament to the brand’s vision, as 87% of educators could recognize the variety of learning styles it represented, and 72% sought more information on this modern approach to education. —K.C.
Best Event for Professional Development
Meta Small Business Studios
Brand: Meta
Agency: Factory360
Embarking on a mission to empower small-business owners through education, support, value and inspiration, Meta created a pop-up tour business studio experience to bring help to entrepreneurs across the country. The nationwide tour spanned major cities including Detroit, Kansas City, Austin, San Diego and Columbus. It offered personalized guidance on Meta’s products, hands-on workshops, and networking opportunities with industry experts and leaders. The Meta Small Business Studio experience also included a “Support Bar” where business owners could receive in-person product help and partner workshops with Adobe and Vimeo for marketing insights. Further exposing small-business owners to more modern approaches to community-building, the studio included a Metaverse demo zone where attendees could experience the possibilities that come with virtual business. The event series supported nearly 2,000 small businesses, while the online experience reached more than 1.7 million businesses, surpassing their view goal by 250%. —K.C.
