Best Networking Event
Welcome to the Pinterest ‘Manifestival,’ Where Anything Is Possible
Brand: Pinterest
Agency: Amplify
Seeking to outdo its previous activation at the Cannes Lions International Festival of Creativity, Pinterest and agency Amplify London teamed up to create a “Manifestival” experience where guests were immersed in a world of activities challenging them to become active participants in their journey. The inspiration-to-manifestation experience invited industry professionals to engage directly with the world of Pinterest while reflecting the aspirations of the modern Gen Z audience. Whether it was getting tattoos, trying new hairstyles with inclusive beauty tools or customizing merchandise, each activation was inspired by a popular trend that emerged on the platform. As attendees engaged with each activation, they were encouraged to take action in new ways. The festival exceeded attendance and client meeting goals, with the first reaching more than 6,000 and the latter reaching more than 300, a 40% increase over the previous year. With lines reaching down the Croisette day after day, the 40-plus article mentions were warranted. —K.C.
Best Virtual Event Pivot
JAB Holding Company Annual Investor Conference 2022
Brand: JAB Holding Company
Agency: Gradient Experience
Harnessing adaptive technology, JAB Holding Company’s Investor Conference innovated beyond pandemic constraints and leveraged virtual-world creation to maintain investor engagement. Partnering with New York-based Gradient for the third year in a row, JAB Holding Company’s conference was held in a custom-built, 3-D virtual world that featured six pre-recorded segments with CEOs from leading global brands and delivered 4.5 hours of content to 214 attendees from more than 30 countries. The cutting-edge approach to the conference model allowed Gradient to build a three-month brand communication push instead of just a two-day conference. This involved green-screen technology to create the illusion of in-person interactions and set designs and transitions to ensure more captivating professional broadcasts. To maintain the human side of the undertaking and provide a seamless experience, a control room and studio were built within JAB’s London office to manage the production, with 32 C-suite executives from across the world integrated into the conference. —K.C.
Best Activation in Support of Sustainability
Protect Our Beaches
Brand: Corona
Agency: Legacy
