PMG hosts an annual “Can-struction” competition across offices where teams are challenged to bring in donated canned goods and build something with them before they bring them over to the organizations. Dallas built a replica of Globe Life Park, London built Big Ben and Fort Worth created a museum.
Real Chemistry: “Hopefall”
Cancer touches everyone, and agency Real Chemistry is using AI-inspired technology for a holiday activation, “Hopefall: A One-of-a-Kind Visualization of the Sound of Hope.” Inspired by the symbolism behind a patient ringing the hope bell, the Real Chemistry team created a way to immortalize this moment forever using Cymatics to create “soundflakes,” where users can leave inspirational messages of hope and anecdotes about their own journeys as either a patient or caregiver.
The Food Group: “Feast Your Eyes”
“Feast Your Eyes” is a holiday sweater generator made from prompts by users to “knit” a sweater with their food tastes. In the spirit of holiday giving, The Food Group will donate 10 meals to Feeding America for every sweater submitted, with a goal of donating 50,000 meals this month.
