AKQA: “Fixmas”
AKQA celebrates renewal with Fixmas.gift, an environmentally conscious AI-powered, do-it-yourself assistant called Fixie, a one-stop solution for all things repair. The site hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. The AI repair bot is powered by iFixit and OpenAI.
Kettle: “Kai”
Kettle, which is part of the Code and Theory network, decided to add AI to its holiday gift exchange. Instead of a traditional white elephant gift exchange, the experience design team at Kettle leveraged AI to match everyone up with the gift they would love. Their designs took the shape of Kai—a gift-obsessed, neo-futuristic mouse that uses inputs offered by each employee.
Barrett Hofherr: “Genuine Human Connection”
AI may be a powerful tool, but it’s a long way from replacing good people. Barrett Hofherr’s card features Midjourney’s not-so-successful attempt to replicate the agency’s partners, and reminds us that humans still reign supreme this holiday season.
Coyne PR: “(AI Holiday Tale)”
