Rugged outdoor brand Arc’teryx transported the Canadian mountains to urban New York—complete with gusts of arctic wind, whiteout conditions and panoramic views—and Zulu Alpha Kilo made an art installation from Sephora’s data set of 140,000 unique skin tones gathered through its Colour iQ system.
The skillful mashup of tech and IRL can be more powerful than either is separately, executives said.
“AI is not an idea—the question is how and why are you executing,” said Robinson, whose agency crafted a popular Coca-Cola AI music festival activation. “Tell a story and use the tech to create a more human and uplifting experience—that’s when it can be brilliant.”
This story is part of our Experiential Awards special feature. Check out all the stories here.
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