Another huge element of the promotion strategy that the marketing team is not in control of is social media use by showrunner and executive producer Russell T Davies, who has been using his own Instagram account to tease fans’ insatiable curiosity and followers about what they can expect, including some innovative use of emojis.
“He’s always been clear with us from the beginning of working together that he believes that Doctor Who is a 365 brand and that it’s evergreen, and there should always be content drip feeding out to keep fans and audiences engaged. And he’s been true to his work,” claimed Hamilton.
[ad_2]
Source link
