“Women’s college volleyball is definitely on the same trajectory that we’re seeing for a lot of our women’s sports across the board, both from an audience perspective and looking at the revenue as well,” Dobies said.
Serving up opportunities
ESPN sees women’s sports—and women’s Olympic sports—as a rapidly growing area for the company.
“We’re trying to find those inflection points in other sports and use that to drive interest to other areas and support other areas,” Dobies said.
For instance, if a brand approached ESPN about sports marketing interest in the NCAA women’s college basketball tournament, Dobies’ team might point the advertiser toward other sports like lacrosse or swimming.
“We’ve tried to be strategic about how we’re monetizing and leveraging our women’s portfolio to make sure we’re supporting all women’s sports, and not necessarily the ones that are just getting the most attention right now,” Dobies said. “The sports that we’ve really embraced and have gotten behind have really all performed for us.”
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