Becoming Yahoo’s first CMO since 2015, quick-service-restaurant marketer Lieberman joined the omnichannel business in the summer.
Alongside its branded platforms, Yahoo also owns media brands such as TechCrunch, AOL and Engadget. It recently introduced a new suite of AI-powered ad tools called Yahoo Blueprint, which sits within its demand side platform, offering access to its 335 million logged-in users around the world.
In total, Yahoo claims to hold 540 million unique user profiles, which it claims will become an asset as the cookieless future approaches in 2024.
Reporting directly to CEO Jim Lanzone, Lieberman was made responsible for overseeing all aspects of Yahoo’s global marketing strategies, brand positioning, user acquisition and customer engagement initiatives.
She was also charged with shaping the brand direction and growth strategy as Yahoo positioned itself as a solutions platform that could help users achieve their goals online using search and advertising.
Lieberman had previously spent five years with Chipotle as its vp of digital marketing and off-premise.
Takeshi Numoto, CMO, Microsoft
Stepping up from executive vp and commercial CMO, Numoto will succeed Chris Capossela after the latter’s 32 years at the company.
Numoto takes on the mantle as Microsoft has been strengthening its AI offer to customers, an innovation the technology giant is very much at the forefront of developing. This helped the company to grow its revenue by 13% year-over-year during its first quarter, to $56.5 billion.
Cloud services will continue to be a major focus for Microsoft in 2024, with Office commercial products and cloud services revenue increasing by 15% for the period, while its gaming division Xbox content and services revenue increased 13%, and search and news advertising revenue was up by 10%. That is ahead of the company’s integration with Activision Blizzard after overcoming the CMA’s blockade of the $75 billion deal.
“Takeshi has been at the heart of our cloud transformation. He’s a fantastic systems thinker who works end-to-end across all functions from engineering to finance to operations to sales, and he’s built a great team of marketing leaders,” said CEO Satya Nadella.
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