Advertisers and media agencies need to feel comfortable with the data they’re provided to make the right decisions for their campaigns. Time will tell whether this can be the best of both worlds for social media platforms, with a new revenue stream from opted-out users and steady datasets and ad rates for advertisers.
Meta’s ad-free initiative will most probably be iterative, as will advertisers’ response to it. There are short- and long-term ramifications for the industry depending on how this rollout goes. Consumers may want to be careful what they wish for, as their depersonalized Meta experience could cast their hunger for privacy in a new light.
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