“We delivered some sugary cupcakes to McCann in the hope they’ll look up from their desks and wonder if it’s really a good idea to pitch for the biggest oil company on earth,” James Turner, founder of Glimpse, said in a statement. “If these agencies want to be taken seriously on climate change they’ve got to ditch the fossil fuel clients. You can’t have your cupcake and eat it.”
McCann didn’t respond to Adweek’s request for comment.
2.) Clean Creatives’ oil-themed ice cream truck at SXSW
With flavors like Shell’s Half-Baked Net Zero Claims, Chevron’s Climate Catastrophe Crunch and Aramco’s Wow, That’s Dark Chocolate, Clean Creatives’ ice cream truck at SXSW, in partnership with Ben & Jerry’s, called out the advertising agencies that work with each of the oil companies.
“We wanted to reach people we haven’t had a chance to speak to in the creative industry in a way that was approachable and informative,” Duncan Meisel, executive director at Clean Creatives, told Adweek at the time. “Hopefully [we] gave them some information they hadn’t thought about before about fossil fuel polluters and the way that they are impacting the planet.”
3.) Creatives for Climate goes after greenwashers at Cannes and COP28
