5.) The F-List branches out, with regional reports and a special COP28 edition
Clean Creatives has been publishing its annual F-List since 2021, highlighting the contracts that ad agencies have with fossil fuel clients—connections that many of the firms work to keep under wraps. This year, the activist group published regional reports for Asia and South Africa in addition to its main report, as well as a special COP28 edition that listed all the PR and ad agencies working with the United Arab Emirates COP28 presidency, which was led by the CEO of the Abu Dhabi National Oil Company.
“What made the F-list more impactful for us this year was the background of more general climate disruption. The posters we had in New York had pictures of the smoke from wildfires caused by climate change,” Meisel told Adweek. “[That] made it unavoidable.”
But while the F-List grew this year, so did the list of agencies refusing to work with fossil fuel clients. Over 400 agencies signed the Clean Creatives pledge in 2023—including bigger agencies like Allison PR and Gale—bringing the total number to over 900, Meisel said during the group’s end-of-year call.
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