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Casting the Right People Is an Overlooked Aspect of Success

Team interviews: Incorporating team interviews can make a whole lot of difference, as people love working with those they like. It’s essential to evaluate the candidate’s compatibility with others within the organization to determine how productive and effective they’ll be as a team. The team interview helps ensure that the candidate is a team player and can work with different personalities and in a collaborative environment. 

The importance of continued investment

Investing in the right people shouldn’t stop after the hiring process. Continued investment in your team is necessary to ensure long-term success. Effective onboarding and training will not only aid in the transition for new hires, but it will also equip them with the necessary skills and knowledge to excel in their roles. Continued investment also goes beyond career training—it can dip into team benefits, cultural events, inclusion and personal development.

Your team is your greatest asset, and investing in them will lead to greater success in your marketing efforts.

When experience doesn’t matter (as much) 

The core message is that culture, heart and grit always matter more than experience. Casting the right people for your marketing team is essential for success. Building a team around core values, empathy, collaboration and adaptability can lead to increased productivity, better customer experiences and retained high-performers. On the other hand, a poor fit can lead to decreased productivity, increased turnover, negative team morale and financial costs. I don’t know about you, but I’d rather not take that risk.

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