Due to its success, Tinder plans to continue evolving “It Starts With a Swipe” as a long-term creative platform.
“The only way to grow in a sustainable way is through bold creative that changes the impression of a brand and makes it more relevant,” said Danzi. “This [campaign] has hit a nerve culturally—people are talking about it and feel seen by it. And it’s translating to business growth.”
Source link
