The two spots debuted in the U.S. during Dick Clark’s New Year’s Rockin’ Eve broadcast. This will be followed by out-of-home, social and digital display ads. This includes an eye-grabbing photo series that merges Prime’s TV and film service with its many other business divisions. Further activations will roll out in Canada, Mexico, Brazil, Europe and Australia later this year.
“The campaign taps into human stories that people can relate to, and that’s why we have been able to bring it to 11 countries in just one year,” said Jo Shoesmith, vice president and global chief creative officer at Amazon.
CREDITS
Client: Amazon Prime
W+K LONDON
Creative Director
Charlie Lanus, Lucas Reis
Senior Creatives
Brendan Madden + Spencer Llewellyn
Designers
Jon Harris, Jon Barnett
Executive Creative Directors
Ana and Hermeti Balarin
Group Account Director
Lucy Murray
Business Director
Abi Devine
Account Manager
Louis Haines
Planning Director
Rory Foster
Planner
Melanie Eckersley
Comms Planning Director
Calvin Lyon
TV Producer
Aran Patterson
Executive Producer
James Laughton
Heads of Production
Richard Adkins + Amy Leach
Business Affairs
Helena Tomas
TV PRODUCTION
Production Company
MJZ
Director
Michael Spiccia
Executive Producer / Managing Director
Lindsay Turnham
Producer
Stephen Johnson
Director of Photography
Drew Daniels
Production Designer
Service Company Virtual Films
Casting Director
Kharmel Cochrane
Editorial
Company Trim
Editor
Paul Hardcastle
Edit Assistant
Helena Teixeira
Edit Producer
Tatyana Alexandra
VFX Company
Framestore
Senior Post Production Producer
Michael Brown
VFX Supervisor / Creative Director
William Bartlett
Senior Lead Flame Op
Darran Nicholson
Flame Ops
Guy Lubin, Robin McGloin
Senior Compositors
Jean-Nicholas Costa
Compositors
Yanru Yin, John Sellings, Kotryna Lidziute, Alex Ling
