A city council meeting is “one of the few places an argument like this would be granted a captive audience—just take a look at YouTube and you can find real examples of real people taking the podium at their local council meetings to make statements just as ridiculously off topic as this one,” Anna Crane, senior copywriter, told Adweek. “There’s something silly about government officials being paid to sit and listen patiently to every opinion, even one obsessed with chicken.”
In this case, the city leaders are already fans of Whataburger, with cups and packages on the dais and one council member devouring the new “wings.”
The broader campaign also includes a special utensil, shaped like a bone and designed to hold the chicken bites, and several sauce-inspired sweatsuits now on sale at the WhataStore.
In addition to serving as a product debut, the campaign aims to introduce the chain “to people who don’t know a lot about us,” per Tess Cullers, the agency’s brand director. “We haven’t leaned into much comedy for the brand, but we loved getting to flex here and show some personality.”
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