WeTransfer started co-creating reports aimed at providing context for the transitional moment we find ourselves in now, starting with this year’s Networked Counterculture. Created in conjunction with Berlin-based think tank Co-matter, the report begs the question: Is counterculture possible inside a system that turns us all into perpetual content creators? Can you subvert the attention economy for your gain? Individual creators can ponder over these questions, but so can brands.
The more that brands understand the culture they inhabit, the more they can create relevant work that will resonate with an audience. And if they’re lucky, maybe even make them feel something.
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