“I was able to move the needle in certain ways on the court, feeling like I left my fingerprints on the league, and I did as much as I could as a player,” Bird said. “Then you think about the founding of Togethxr and A Touch More. That was this other muscle I could flex and how I could continue to have an impact in the world of women’s sports outside of being a player. And [Deep Blue] is another piece of the puzzle, and the beauty is they all interact together.”
Transferrable skills
Though Bird wishes her title could be “chief point guard officer” instead of chief strategy officer, Correnti noted that her experience as a floor general easily translates to brand strategy, with Bird set to have “tremendous input and impact” on the company.
“The transferrable skill set that she has as a point guard. Her ability to see the court and move the ball in places where others aren’t, anticipating what’s around the corner, is no different than the boardroom,” added Correnti. “Being able to anticipate client needs, understanding how to problem solve, creatively filling the gaps and ultimately putting points on the board.”
Bird is already actively involved in Deep Blue’s plans, and Correnti and Bird will speak at CES in Las Vegas on Wednesday morning. Deep Blue will also bring back the Business of Women’s Sports Summit and have a heavy presence at Cannes Lions and the Paris Olympics.
For Bird, it’s about the impact on both the brands and women’s sports.
“We are seeing brands do a really good job right now of including female athletes in their campaigns. At the same time, I think the beauty of Deep Blue is it’s going to make that even better,” Bird said. “It’s going to make that hit even more.”
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