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6 Iconic Ads From Tiger Woods and Nike’s 27-Year Partnership

While known for his composure and competitiveness, Woods could loosen up every now and then, with a solid example in “Golf’s Not Hard.” Woods showed off his preternaturally unerring style in the four-part series while trying to teach other golfers how to correct their mistakes. The results were routinely comic, underscoring the truism: He just made it look easy.

“Greatest Ever”

In one image, Woods has collapsed to the fairway with a back injury, grimacing in pain and using his club as a crutch to pick himself up. In another, he’s just won the 2019 Masters tournament. In typical Nike and W+K fashion, the spot melds the highs and lows of an athlete’s career into an emotional minute where dialogue is unnecessary. It also reminded viewers of Woods’ lifelong ambition via a childhood clip of him throwing a little good-natured shade at Jack Nicklaus. 



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